Blippo Kawaii Shop: Best Of The 2021 Tokyo Sale

Another year, another Blippo Kawaii Shop Tokyo Sale! The Tokyo Sale is an annual event at Blippo Kawaii Shop, where a select number of kawaii products are significantly discounted.

In recent months, Blippo’s selection has been dramatically expanding. They have stocked a bunch of new items from brands like San-X and Mindwave, and started carrying new brands like Gloomybear and Tokidoki.

As for the Tokyo Sale, Blippo has added many high-quality kawaii products to its sale section in honor of the occasion. You can find characters and brands like Sumikko Gurashi, Bonbonribbon, and Pote Usa Loppy among the stock.

I’ve curated a list of my favorite finds from the 2021 Tokyo Sale section to help you decide what to buy. Don’t forget to stock up — the Tokyo Sale ends soon!

Mameshiba San Kyodai Sakura Plushie Charm ($5)

Japan’s month-long sakura viewing season has come and gone, but it is not your last chance to get your hands on these limited-edition sakura shiba plushies! These cuties are wearing festival ornaments with motifs like sakura blossoms and Hanami dango, with a chain attached so you can carry them on your keys, backpack, or anywhere else that makes you happy.

Pote Usa Loppy Rope Handle Shoulder Bag ($21)

Want to carry your picnic or beach day items, library books, or farmer’s market groceries in kawaii style? Then you need this rope-handle shoulder bag featuring Pote Usa Loppy’s Shiloppy! Sturdy rope handles, a convenient pocket, and a magnetic closure make this bag a high-quality investment for your next daytime excursion.

Sumikko Gurashi Japanese Souvenir Socks ($5)

Blippo has added a wide variety of Japanese souvenir socks featuring Sumikko Gurashi characters to its Tokyo Sale lineup, including this pair including a kokeshi doll. The kokeshi doll is a popular souvenir in Tohoku, Japan! With these socks, you can travel the world without ever needing to leave your backyard. COVID-safe vacay, here we come.

Bonbonribbon Pencil Set ($3)

Whether you’re looking to sketch in your bullet journal or take an exam, these kawaii Bonbonribbon pencils will brighten up your day. You’ll get four hexagonal pencils with a cute design featuring Bonbonribbon and her bunny friends, as well as a selection of buttons. And, thanks to the Tokyo Sale, you can get them for as little as $3!

Sumikko Gurashi Multi-Color Pen ($3)

If you ever have trouble deciding which color pen to use, this Sumikko Gurashi-themed multi-color pen will solve your dilemma. This pen comes with a color for every mood. You can even switch it up mid-sentence if you’re feeling mischievous! The theme of these pens is “happy friends,” which perfectly describes the Sumikko gang in this design.

Colorful Princess Eraser Set ($3)

Get a taste of the royal treatment with this colorfully cute eraser set from Blippo! If you grew up in the early 2000s like I did, these Japanese puzzle erasers will bring you right back to your childhood (and taking apart and putting back together puzzle erasers to distract yourself in class). With designs like wands, tiaras, and gems, these erasers are perfect for embracing the magical girl inside of you.

Sumikko Gurashi Stickers with Gum ($3)

What could be cuter than these kawaii sticker and gum packages featuring the Sumikko Gurashi gang? The Tokyo Sale is rich with Sumikko Gurashi this year, and these tiny boxes full of goodies are no exception! Each pack comes with three pieces of stickers and one piece of gum. Chew some bubblegum while decorating to your heart’s content with these adorable Sumikko Gurashi stickers.

Where to Buy Cute Stationery on AliExpress

Before I started a side blog dedicated to my book and stationery finds, I made a little post titled “Where to Find Cute Stationery Online.” Fast forward and that post is now one of the most popular things I’ve written on my blog!

Since I wrote my original post, I’ve actually started shopping for most of my stationery on AliExpress. It’s a Chinese e-commerce platform that’s a little like Amazon, in that its owner is crazy-rich — and you can find just about anything on there. Unlike Amazon, however, it’s more like Etsy, in that users create their own storefronts to sell products at wholesale prices.

Shopping for stationery on AliExpress beats shopping for stationery in the U.S. hands-down, mainly because of the affordability. You can find many of the same items that are available on sites like Blippo Kawaii Shop at one-third of the price. There are also enormous shipping discounts. Of course, one of the downsides to shopping on AliExpress is that it takes forever for your orders to arrive — but when they do, it’s oh-so worth it.

Whether you are a bullet journaler, penpaler, or general stationery enthusiast, AliExpress needs to be on your radar. Specifically, these storefronts on AliExpress should be your first stop when it comes to shopping for stationery online.

Tips for Shopping on AliExpress

Initially, I was hesitant to spend my money on AliExpress. Because the products come so far, and often don’t have tracking numbers, I worried about never receiving my orders — or not receiving them before the shipping protection expired. I’d also heard horror stories about AliExpress customer service. However, I’ve since learned that shopping on AliExpress can be a positive experience, as long as you keep a few tips in mind:

  • Look at the store ratings. AliExpress gives each store a percent rating based on reviews of customer service, shipping, product descriptions (i.e. whether the product received is as expected), and other important qualifications. The higher the rating, the more likely you are to have a positive experience shopping at that store. For the best experience, I recommend shopping only at stores that have at least a rating of 90 percent.
  • Pay attention to the Buyer Protection period. Purchases on AliExpress come with Buyer Protection, which ensures a full refund within 15 days if you don’t receive your order within the time period specified by the seller. Furthermore, you can get a full refund if you return the product or a partial refund if you keep the product should the product you receive differ from what the seller described. However, Buyer Protection on AliExpress is not an indefinite thing. Like a warranty, it’s subject to expire — in this case, after 15 days. It’s important to make note of the day the Buyer Protection period expires, because if you miss your opportunity to report missing items by the date, you won’t be able to get your money back.
  • Know how to open a dispute. Unfortunately, opening a dispute on AliExpress is not as simple as it is on Amazon or other websites. If you have a complaint before or after the 15-day period after the product’s estimated arrival, your only option is to contact the seller directly. During the 15-day period, you can file a dispute ticket through AliExpress. However, you will participate in a formal dispute process first with the seller. If you aren’t satisfied with the seller’s response, you may then contact AliExpress — but if you miss the 15-day window and are dissatisfied with the seller’s response, you are, sadly, out of options. That’s why it’s so important to shop only from reputable sellers with good ratings and reputations for good customer service.
  • Read the fine print. Sometimes, pictures show a product at a price that’s too good to be true — and if it’s “too good to be true,” well, it probably isn’t. Always read the fine print, which can be weaponized against you in the dispute process if you don’t take note of it. A picture can have you expecting a set of twenty pens for $1, when the fine print states that you’ll only be receiving two. If you receive your two pens expecting 20 and decide to file a dispute, the merchant can refuse to grant you a refund or allow you to return the item, citing the description to show that you should have known what you were getting.

Best Stationery Stores on AliExpress


If you are plugged into the bullet journaling community on YouTube, you’ve probably already heard of JIANWU Store. It’s a favorite for its sleek, minimalist designs, fast shipping, and customer service.

Best for: Sticky notes and plain dot stickers.

Discounts: $1 off your purchase of $15, and free shipping at $15.

My pick: Color Combination Sticker Pack ($1.64)

Mohamm Store

Of all the stationery stores on AliExpress, Mohamm Store might be my favorite. My order from Mohamm Store arrived within three weeks, which was much faster than the anticipated window. It’s a great place to find stationery in general, but especially stationery from Korean brands.

Best for: Washi tape and Korean stickers.

Discounts: $1 off your purchase of $17.

My pick: Korean Bear Stickers ($0.98)

Pink Stationery Store

Pink Stationery Store is my pick for all the vintage-lovers out there. However, while most of their products evoke a vintage vibe, if you look closely, you’ll find some kawaii products, too. I even found Hello Kitty washi tape when scouring the selection here the other day!

Best for: Stamps, vintage paper, and ephemera.

Discounts: N/A.

My pick: Retro Antique Paper ($3.25)

Stationery Retail Store

If you are a pen addict, you will love Stationery Retail Store. They are the place to go if you are looking to replenish your collection of cute pens and pencils. Here, you can find amazing deals on mechanical pencils, erasable pens, and fountain pens. Stationery Retail Store also stocks some kawaii character items, too.

Best for: Pens, pencils, and kawaii stationery.

Discounts: N/A.

My pick: Cute Cherry Pens ($0.70)

House of Novelty

Last but not least, House of Novelty is an AliExpress favorite among the stationery community — especially if you are a fan of cute characters like Rilakkuma, Summiko Gurashi, and the Sanrio fam. They’re also one of the only destinations that’s still selling limited-edition items from the Japanese sakura season, which sparks a wave of cherry blossom-themed stationery every spring.

Best for: Character stationery, especially stickers.

Discounts: Free shipping at $30.

My pick: Corocoro Coronya Stickers ($1.02)

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