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Happy Friday! Today, I want to talk about something that we as women don’t talk about enough. Today, I want to talk about money.
The M-word is something we tend to avoid in conversation with friends and family. We don’t want to seem rude by asking how much someone makes or how much they’re saving for retirement. But it’s important for women to have these difficult conversations. Talking about money draws attention to income inequality (how do you know if you’re being paid less than a male coworker if you don’t ask?) and allows us to make informed financial decisions for the future. Not to mention, men do it all the time!
One of the reasons I think women don’t talk about money enough, especially young women, is that we all experience some anxiety around our finances. As a freelancer, I’m no stranger to money anxiety — I even wrote a blog post on it, which you can find here. And given the COVID-19 crisis, I think many other freelancers can relate: a survey published by PR Week found that 50 percent of freelancers have lost at least 60 percent of their income (myself included). Half have even considered quitting (myself included) due to the instability coronavirus has brought to our line of work.
The challenging thing about freelancing at a time like this is that most people, well, don’t do it. That means most of my friends and mentors aren’t freelancers and can’t advise me on what to do when my work falls flat. Case in point: I asked my mom for financial advice and she told me that “grocery stores are desperately hiring!” — and while that may help me pay my bills, it won’t keep my small business afloat.
Like many of you, my goal is not for Millennial Pink Media to thrive through the COVID-19 crisis, but to survive it. So, how can you ensure that your freelancing business survives these trying economic times? Here are a couple of the things that have helped me change my perspective and refocus my energy — I hope they will help you, too!
Take Stock of Your Finances
If you’re like me and you tend to put off filing your invoices and calculating your profits and losses each month, now is the perfect time to catch up. When business is slow, you have plenty of time to spend going through your finances with a fine-toothed comb. This can also help you find places where you might be unnecessarily spending money so you can cut them out of your budget, at least for the time being. It’s time for that software you’re paying for (but never use) to go, people!
Reassess Your Business Plan
Financial crises like these can reveal important truths about our plan for the future. In my case, the coronavirus taught me that freelancing isn’t something I want to do full-time forever. While I love having a business and plan to keep it going part-time, the anxiety of my financial future being tied to the market just isn’t for me. Now, I know that I no longer want to “put all my eggs in one basket,” so to speak. I’m ready to start diversifying my income — and I wouldn’t have known that if not for COVID-19.
When you’re not doing “business as usual,” it’s the perfect time to assess whether you actually want to keep doing business as usual, or if you could benefit from switching gears. I recently saw a quote from Dave Hollis on social media that basically said “rather than wishing things would go back to normal, now is the perfect time to assess which parts of ‘normal’ are worth holding onto.” I completely agree. Now is the time to take a birds-eye view at your business and assess whether your current business plan aligns with your values — or whether there’s something that needs to change to ensure your long-term happiness.
Focus on Your Personal Brand
If you’re anything like me, there have probably been tons of business projects you’ve been putting off because you “didn’t have time.” Well, now you have all the time in the world, so you have no excuse not to do them! For me, most of these projects have to do with my personal brand. Now that I’ve defined my niche in women’s health more clearly, I’ve been wanting to give Millennial Pink Media a rehaul to reflect those changes in my brand. Since I had fewer clients and more time on my hands, I saw no reason to continue waiting for my dream life. I decided to make a change now.
Now, I’m focused on redesigning my brand and website to more clearly define myself as a content marketer specializing in women’s health. Losing clients due to the coronavirus showed me which clients I was most excited about working with, and which I haven’t really missed. If you’ve found the same, it might be time to give your personal brand a makeover — and even if you don’t feel the same way, we can all do with a little polishing from time to time!
Consider Broadening Your Clientele
At the end of the day, the most important thing is paying your bills to support yourself and your family. Unfortunately, that sometimes means doing things we don’t want to do — and for me, slashing my rates was one of those things. It physically pained me to cut my rates by nearly 50 percent during the coronavirus crisis, but if doing that was what it took to survive, then I was ready to do almost anything to ensure Millennial Pink Media made it through. Whether it’s working with clients outside your usual niche or accepting a lower pay rate, you may need to consider broadening your base to help sustain you during this crisis.