50 Black-Owned Beauty and Wellness Brands to Support

I know that this post is definitely overdue — but I figure it’s better late than never! Supporting Black-owned brands has never been more important.

Now more than ever, it’s essential to put our support behind the Black community. But signing petitions and attending protests isn’t enough on its own. We need to put our money where our mouth is.

That means pulling our support from brands like Anthropologie and ban.do that have been accused of racist employee cultures, yes — but also finding new places to spend our money that benefit the Black community. And besides: who ever suffered by having another excuse to shop?

These 50 Black-owned brands sell everything from body care to supplements to natral fragrances to help you look and feel your best. Read on to discover your new favorite brand, with the added bonus of benefitting the Black community!

1. Essentials by Temi (Body Care)


My pick: Mint and Honey Butter Scrub ($42)

2. Pear Nova (Nail Polish)

My pick: Sip, Sip….Sanctuary ($12)

3. Kitsugi Candle Co. (Candles)


My pick: Heroine ($24)

4. Movita Organics (Wellness)


My pick: Multivitamin Pouch ($30)

5. Naturall Club (Haircare)

My pick: Fresh Avocado Deep Conditioner ($10)

6. Golde (Beauty and Wellness)

My pick: Cacao Turmeric Latte Blend ($29)

7. Aya Paper Co. (Stationery and Gifts)

My pick: Intention Journal ($20)

8. The Honey Pot Co. (Vaginal Wellness)

Soothing Lavender Vulva Cream

My pick: Soothing Lavender Vulva Cream ($11)

9. Beauty Bakerie (Makeup)

Milk & Honey Highlighting Palette

My pick: Milk and Honey Highlighting Palette ($38)

10. Babes (Clothing and Gifts)

My pick: The Woman Mug ($15)

11. Galerie L.A. (Clothing and Beauty)

Noyah Lip Gloss Summertime Peach

My pick: Noyah Lip Gloss in Summertime Peach ($16)

12. Rituals and Ceremony (Wellness)

Screen Shot 2020-06-01 at 4.52.27 AM.png

My pick: CBD Menstrual Cramp Roller ($55)

13. Under the Sunlight (Stationery)

Sunshine Postcards

My pick: Sunshine Postcards ($13)

14. Pur Home (Cleaning)

My pick: All-in-One Cleaning Concentrate ($29)

15. Actually Curious (Journal Cards)


My pick: Actually Curious Bundle ($45)

16. Partake Foods (Allergy-Friendly Snacks)

partake chocolate chip cookies

My pick: Chocolate Chip Cookies ($30)

17. BLK + GRN (Skincare)

My pick: Papaya Rose Hydrating Mist ($22)

18. Juvia’s Place (Makeup)

My pick: The Nudes Palette ($14)

19. Ruby Love (Period Underwear)

Period Swimwear Off Shoulder Ruffle (Burnt Sun)

My pick: Period Swimwear Off-the-Shoulder in Burnt Sun ($90)

20. Gilded Body (Body Care)

The Marble Body Brush™

My pick: The Marble Body Brush ($88)

21. The Lip Bar (Makeup)

My pick: Liquid Matte in Man Eater ($9)

22. Brown Girl Jane (Wellness)

GLOW Luminous Facial Serum

My pick: Glow Luminous Facial Serum ($58)

23. Brooke Blaze (Body Care and Wellness)

My pick: Body Oil in Crown ($24)

24. Flowers and Moondust (Beauty and Wellness)

NEW! Skin Glow Elixir

My pick: Skin Glow Elixir ($26)

25. Alexandra Winbush (Tea and Candles)

Spiced Apple Chai

My pick: Spiced Apple Chai Tea ($14)

26. Alchemy Body Shop (Body Care)


My pick: The Balm ($25)

27. Homebody (Wellness)

PRE ORDER The Future Is Green: Superfood Blend  |  (Ships Beginning of August)

My pick: The Future is Green Superfood Blend ($14)

28. Alter Planning Co. (Stationery)

The Dailies: 30 Day Planner (Undated)

My pick: The Dailies 30-Day Planner ($10)

29. Goodnight Darling Co. (Body Care and Fragrance)

Goodnight Darling Co. Starter Set.

My pick: Goodnight Darling Co. Starter Kit ($75)

30. 54 Thrones (Skincare)

 KAHINA: Lava Cleansing Mask

My pick: Kahina Lava Cleansing Mask ($46)

31. blade + bloom (Body Care and Fragrance)

aromatherapy fragrance oil / glow getter

My pick: Aromatherapy Fragrance Oil in Glow Getter ($18)

32. Brown and Coconut (Skincare and Body Care)

Brown and Coconut Brightening Face Polish with green leaf and white wash cloth in background

My pick: Brightening Face Polish ($19)

33. Chloe and Chad (Skincare, Body Care, and Fragrance)


My pick: That Glow Face Mask ($18)

34. conditionHER (Vaginal Wellness)

My pick: conditionHER ($30)

35. Dehiya Beauty (Skincare and Beauty)

Dehiya Beauty Lip and Cheek Tint Swatch Medium Skin Tone

My pick: Lip and Cheek Tint in Dreamer ($38)

36. eLo Lipcare (Lip Care and Aromatherapy)


My pick: eLo Nude in Pineapple and White Jasmine ($14)

37. Glow Candle Bar (Candles)


My pick: Strawberry Champagne ($20)

38. Jade and Fox (Body Care)


My pick: Lust Oil ($16)

39. Jones and Rose (Body Care and Fragrance)

My pick: Georgia Peach Sweet Oil ($28)

40. La Botica NYC (Loungewear and Candles)


My pick: Barcelona Candle ($55)

41. Liberate Botanica (Body Care and Wellness)

My pick: Floral Smudge Stick ($17)

42. London Ivy (Skincare, Haircare, and Fragrance)

My pick: Coffee + Cacao Revitalizing Face Polish and Mask ($28)

43. Nectrous Botanicals (Skincare)

GLOW BAR - Nectrous

My pick: Glow Bar ($12)

44. Zen and Boujee (Body Care and Wellness)

My pick: Baddie Glow ($68)

45. Pretty Well Beauty (Beauty)

My pick: Luxury Lip Tint in Bare ($21)

46. PurpL and Prosper (Skincare)


My pick: Healing Crystal Toner ($19)

47. Rooted Woman (Nail Polish)

My pick: Freedom ($15)

48. Sade Baron (Body Care)

Lavender Soap

My pick: Summer Lavender Bar Soap ($14)

49. Temple Zen (Skincare and Body Care)

Papaya Leaf Clay Mask

My pick: Papaya Leaf Clay Mask ($15)

50. The Whistling Thorn (Skincare and Fragrance)

My pick: Seitho ($76)

Product Review: Love Wellness

Disclaimer: This blog post contains affiliate links, meaning I may receive a percentage of any purchases made through my blog. Thank you for supporting Endo Strong!

When it comes to managing my endometriosis, I am willing to try (almost) anything once. That’s why I was psyched to try Love Wellness’s line of personal care products for people with vaginas. Its founder created Love Wellness’s line especially with women like me in mind: those of us who have obsessively Googled their symptoms and tried every at-home remedy under the sun. Her belief? Women shouldn’t have to resort to witch-doctor-like tactics to get the relief they deserve.

I’d been admiring the Love Wellness product line from afar for a long time before I finally took the plunge and made a purchase — but once I did, I wasn’t sorry. And because I’ve been open about my struggles with chronic yeast infections, painful sex and other endometriosis symptoms on my blog, I thought I would treat my purchase as an experiment to share with you all about whether Love Wellness’s products actually work.

I’ve heard rave reviews about Love Wellness from girls who struggle with UTIs, chronic infections and more — but interestingly enough, it seems to be off the radar in the endo community. Thus, I thought I would take the opportunity to break the silence and evaluate whether Love Wellness makes useful products for endo babes. Below, I review the three products I tried from Love Wellness (the Perfect Condition Vitamin, Sex Stuff and Do It All Wipes) and explain whether they alleviated any of my endometriosis-related concerns.

P.S. Want $10 off your first order of $30 or more from Love Wellness? To try these products for yourself, click here and my affiliate code will be automatically applied to your order!

Perfect Condition Vitamin

Perfect Condition Vitamin

The Concern: Inflammation.

The Product: The Perfect Condition Vitamin is a blend of nutrients that claims to promote detoxification and a healthy vaginal flora. However, it attracted me for its inclusion of anti-inflammatory ingredients like turmeric, grapefruit seed and garlic. Many of these nutrients are promoted by endometriosis advocates for women struggling with inflammation and pain due to the disease, but I had been hesitant to try them due to the fear that they would taste bad or have negative side effects. Upon reading reviews of the Perfect Condition Vitamin, however, I was assured that the vitamin had no taste and ventured to try it.

The Results: All I can say about this product is, wow! The Perfect Condition Vitamin exceeded my wildest expectations. Not only does the vitamin not have a taste, but I have genuinely noticed an improvement in the frequency of my endo pain since I started taking it. Granted, I am also on hormones that alleviate my symptoms, but even on progesterone I used to have days every month that I would be in pain. Now, those days are few and far between — and while I can’t prove the improvement is due to the Perfect Condition Vitamin, I will definitely be repurchasing this product in the future. The only downside is that they are, as David noted, “horse pills.” If you have difficulty swallowing large capsules, you may want to try another product.

Do It All Wipes

Do It All Wipes

The Concern: Vulvodynia.

The Product: Love Wellness’s Do It All Wipes are meant to cleanse and soothe your sensitive vulva. They are made with organic coconut oil, aloe and chamomile extract, with no artificial fragrances or chemicals to irritate your skin. As someone with vulvodynia, I am constantly on the lookout for alternatives to the Summer’s Eve line of products (which I previously loved) that are appropriate for sensitive skin. Because pesticide exposure has been linked to endometriosis, I also appreciated that the product’s ingredients are certified organic and decided to give them a try.

The Results: Before I tried these, I thought that all cleansing wipes were created equal. Not the case. I was disappointed with the results of the Do It All Wipes, not because they caused irritation to my skin, but because they constantly ripped when I was trying to pull them out of the package. These wipes are extremely delicate, which is great for vulvodynia — but not so practical for everyday use. If looking for an organic wipe made for sensitive skin, I would sooner recommend the Rael Natural Feminine Wipes, which are similar in ingredients but much sturdier in practice.

Sex Stuff

Sex Stuff Personal Lubricant

The Concern: Pelvic floor dysfunction.

The Product: Sex Stuff is a personal lubricant made to mimic your body’s natural moisture. It’s aloe- and water-based and compatible with both condoms and sex toys. This made it perfect for my purposes, a.k.a. pelvic floor physical therapy, because it meant the lubricant would be compatible with the silicone dilator I use for my at-home exercises. Lubricant is a must-have for completing pelvic floor PT exercises at home, but when you also have vulvodynia, it’s important to get a brand that’s glycerin- and paraben-free, with no ingredients that might irritate your skin. Sex Stuff fit the mold, so I was eager to try it.

The Results: Sex Stuff is a good personal lubricant. In both price and quality, it’s equal to Good Clean Love’s BioNude lubricant, which is also made for sensitive skin. However, the texture is thin and a bit runny, making the lubricant fine for sexual activity, but impractical for pelvic floor exercises. When you need to coat a silicone dilator in lube, a gel lubricant that stays in place works better to get the lube where it needs to go. If you’re looking for a gel formula for PT purposes, I recommend Slippery Stuff, which is inexpensive and readily available on Amazon. Otherwise, if you just need lubricant for, well, “sex stuff,” then Sex Stuff is a good option for sensitive skin.